Our story
From the Gridiron to the Community
Jeff George spent his career throwing touchdowns. Now he's delivering hope — one family at a time.
“You don't have to play in the NFL to be a Christmas QB. You just need a heart for giving.”
— Jeff George, Founder
The founder
A quarterback's greatest play
For more than 25 years, legendary NFL quarterback and former No. 1 overall draft pick Jeff George has been quietly making Christmas brighter for families facing financial hardship.
What began as a personal commitment to helping families experience the joy of Christmas has grown into a legacy of generosity. Over the years, Jeff has personally given more than $1 million to help families celebrate the season with dignity, hope, and happiness.
Now, through Christmas QB, we're inviting others to join his team. Just as a quarterback leads his team down the field, Jeff is helping lead a movement of generosity — bringing together individuals, businesses, and community partners to make Christmas special for families who might otherwise go without.
"No one should feel invisible at Christmas."
Why we exist
Our mission
Our mission is to provide meaningful Christmas gifts, relieve some of the financial burdens parents face, and remind families that they are loved, valued, and not forgotten. We believe that at the heart of Christmas is a simple truth — no one should feel invisible. With your support, we can reach even more children and families, creating memories that last far beyond Christmas morning.
Dignity first
Every family we serve is treated with respect and warmth. We are guests in their story, not saviors.
Community-powered
We are only as strong as the volunteers, donors, and partners who show up. This is a team effort.
Beyond the holiday
Christmas is our anchor, but our commitment to families runs year-round through events and outreach.
By the numbers
More than 25 years of impact
The team
The people behind the mission
Jeff George
Founder
Jeff George grew up in Indianapolis, where he led Warren Central High School to a state championship and became one of I…
Todd Melloh
Executive Director
Todd Melloh and Jeff George have been childhood friends for over 50 years — a bond that now fuels one of Indianapolis's…
Join the team. Give hope. Deliver Christmas.
Whether you donate, volunteer, or partner with us — there's a role for everyone in this mission.